Identical products, data, JavaScript and brand palette. Only the presentation layer and the hero differ. Pick an arm to see it full screen, or open the harness to compare them side by side at any viewport width.
Dark gradient hero, serif display, chip badges, pill CTAs, hover lift. The baseline this test measures against.
Open A → B · precision B2BWhite hairline hero, store specification panel, ink square CTAs, voltage rail as the one repeated brand element.
Open B → C · warm & humanCream paper palette, tilted snapshot frame, first-person copy from Larry and Kyle, paper sticker stamps.
Open C →Fairness note: product data (data.js), all interactive JS, every image and the copy outside the hero are byte-identical across arms. Hero copy is part of each treatment — report it as such. Interior pages inherit each arm's theme tokens but keep their original composition.